AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Just shapes and beats close to me art3/12/2024 So did the stars of Hollywood, who flocked to the Sands to cut loose. Director Lewis Milestone, who had been making films since 1918, knew the power of a great setting. The Pack’s iconic 1960 caper film, Ocean’s 11, was filmed on the property and used much of the architecture as background. and other members of the Rat Pack made the Sands their own playground throughout the 1950s and ’60s. Frank Sinatra, Dean Martin, Sammy Davis Jr. The architecture and clientele cemented it as the home for cool in the nascent desert city. But the losses weren’t as important as what they signified: All those surrendered silver dollars meant that the crowds were coming to the desert the Sands was a hit.įreedman’s dream resort soon became the hub for entertainment in Las Vegas. The problem, or part of it at least, was the marketing scheme of offering a chamois bag full of silver dollars to all 12,000 of its initial guests. Within the first eight hours of opening, it had lost over $200,000. The Sands was designed to be the embodiment of his dream. Texas oil tycoon Jake Freedman dreamed of a Las Vegas resort that would attract all the stars of Hollywood. In the days leading up to Christmas 1952, a new hotel opened on the Las Vegas Strip.
0 Comments
Read More
Leave a Reply. |